(CAPS I) Marketing & Communicating with the Aging In Place Client

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. The goal of the course is to equip course participants with the knowledge and tools to effectively market and sell services to the aging in place (AIP) market. This course qualifies for: •6 CE for AIBD •0.6 CEU for AOTA •6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM


Vince Butler, GMR, GMB, CAPS, is a second-generation builder and remodeler and principal of Butler Brothers, Inc. in Clifton, Va. Vince has extensive experience in the design, sales and production of residential construction and remodeling. He was named NAHB Educator of the Year in 2012.
 
NAHB Education Instructors are a tremendous benefit to hundreds of students every year, guiding them through the information, trends and skills that will help them grow their businesses.

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